''Lust for Love'' is a 2014

independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in the New Hope, Pennsylvania, area of the United States during the early 1930s * Independ ...

romantic comedy Romantic comedy (also known as romcom or rom-com) is a subgenre of comedy and slice of life fiction, focusing on lighthearted, humorous plot lines centered on romantic ideas, such as how true love is able to surmount most obstacles. In a typica ...

film written and directed by Anton King. The narrative follows the story of Astor (

Fran Kranz Francis Elliott Kranz (born July 13, 1981) is an American actor and film director. He is known for his portrayal of Topher Brink in the science fiction drama series ''Dollhouse''. He had prominent roles in the films ''The Cabin in the Woods'' an ...

) as he attempts to win back his childhood dream-girl Mila (

Beau Garrett Beau Jesse Garrett (born December 28, 1982) is an American actress and model. She began her career appearing in GUESS advertisements in the late 1990s after being discovered by an Elite modeling agent at age fourteen. She made her feature film d ...

) after a short courtship precipitated by a drunken rescue by seeking the advice of her former best friend Cali (

Dichen Lachman Dichen Lachman (; born 22 February 1982) is an Australian actress. She earned recognition starring as Katya Kinski in the soap opera '' Neighbours'' (2005–2007) and as Sierra in Joss Whedon's science fiction drama series ''Dollhouse'' (2009� ...

Plot

Astor, a zoology major, has dreamed of being with Mila since childhood. One night, after drunken revelry on his birthday, he brings her home to care for her. One thing leads to another, and a brief awkward courtship begins. Having idolized her for so long, and being an incurable romantic, the courtship ends as abruptly as it begins. Still obsessed with Mila, he turns to her close friend Cali, recently un-friended for reasons unknown for advice, tips, pointers, and direction. This leads him in unexpected directions.

Cast

''Lust for Love'' features a host of alumni from

Joss Whedon Joseph Hill Whedon (; born June 23, 1964) is an American filmmaker, composer, and comic book writer. He is the founder of Mutant Enemy Productions, co-founder of Bellwether Pictures, and is best known as the creator of several television series: ...

's TV series ''

Dollhouse A dollhouse or doll's house is a toy home made in miniature. Since the early 20th century dollhouses have primarily been the domain of children, but their collection and crafting is also a hobby for many adults. English-speakers in North America ...

''.

Production

In order to produce the film, the creative team turned to crowd-sourced funding via

Kickstarter Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, ...

. The funding period ran from 12 October 2011 to 10 November 2011 with a goal of $70,000. Ultimately $101,030 was pledged by Kickstarter backers. The crowd-sourced funds were depleted just before the end of

principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as actor ...

, and the production team made up the deficit. Principal photography ran for 19 days in December 2011 with shooting locations in the

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

area. Post-production began in January 2012 using Final Cut Pro on the Apple Macintosh platform. First assembly was complete in April 2012, and the first rough cut screening by the team was done in May 2012. Additional cuts took place during the summer of 2012, with sound mixing and final editing taking place through the year. Post-production was completed in April 2013. The cast and crew screening for distributors took place on 18 June 2013. By November 2013, a distributor had taken on the film, but remained in

stealth mode In business, stealth mode is a company's temporary state of secretiveness, usually undertaken to avoid alerting competitors to a pending product launch or another business initiative. When an entire company is in stealth mode it may attempt to ...

. Writer/Director Anton King had made a short film entitled "Lust for Love" which played at the Melbourne Underground Film Festival. Being fond of the title, he decided to re-use it for his first feature film. On 22 January 2014 it was announced that

Gravitas Ventures Gravitas Ventures is an independent film distribution company owned by Anthem Sports and Entertainment. The company was founded by Nolan Gallagher in Los Angeles, California in 2006 and moved its headquarters to Cleveland, Ohio in 2019, where it f ...

would release the film via

video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...

with a release date of 7 February 2014. The film would be available via

iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...

Amazon Video Amazon Prime Video, also known simply as Prime Video, is an American subscription video on-demand over-the-top streaming and rental service of Amazon offered as a standalone service or as part of Amazon's Prime subscription. The service pri ...

Google Play Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android (operating sys ...

Vudu Vudu is an American digital video store and streaming service owned by Fandango Media, a joint-venture between NBCUniversal and Warner Bros. Discovery. The company offers transactional video on demand rentals and digital purchases of films, ...

, and other online channels.

Release

The premiere screening with Q&A and reception was held on 1 February 2014 at the Harmony Gold Theatre as part of the run-up to the general release. The film reached #61 on the iTunes movie list within hours of its release. On 10 February, the film reached number 5 on the iTunes movie list of independent movies.Top 10 Indies in the iTunes Store
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References

External links

* * {{IMDb title, 2106529, Lust for Love 2014 films 2014 romantic comedy films American romantic comedy films Films set in Los Angeles Kickstarter-funded films 2014 directorial debut films 2010s English-language films 2010s American films